If you get confused while watching Friday evening’s NASCAR Camping World Truck Series race, you won’t be alone.
Thanks to Camping World CEO Marcus Lemonis, 1/4 of the truck series field will run Camping World paint schemes on their vehicles at Las Vegas Motor Speedway.
The 10 drivers sponsored by Camping World are Sheldon Creed, Jordan Anderson, Norm Benning, Grant Enfinger, Raphael Lessard, Jesse Iwuji, BJ McLeod, Dawson Cram, Tyler Hill and Parker Kligerman.
The most notable name on this list is the defending series champion in Creed, who was sponsor-less for the second race of the season on the Daytona Road Course.
“Which @NASCAR_Trucks are unsponsored this weekend?” Lemonis said on Twitter. From there, this tweet ignited a huge response from those that needed sponsors for Friday.
Lemonis will also offer incentives for drivers who have strong performances at races. He’s offering $15,000 as a base pay, but could turn into $25,000 for a top-10 finish, $35,000 for a top-five finish and $50,000 for a win.
“IN or OUT?” Lemonis said.
The businessman has become a large voice on social media with NASCAR. He’s had high praise for the truck series and even went out of his way to call it “the best racing, period” in an interview with TobyChristie.com. “If another series sponsor disagrees, then prove it. This community has helped me grow Camping World and it deserves the payback.”
Drivers had high praise for Lemonis’ work.
“It’s very cool what Marcus (Lemonis) is doing and I’m thankful that he supports the truck series like he does.” Creed said in a GMS Racing team release.
However, not all people were open to the idea of Lemonis’ sponsoring of a chunk of the field.
Regardless of how one may view the acts, what Lemonis is doing for the truck series has to be respected. It’s a quality, short-term move that could result in great benefits for drivers and teams looking to keep their seasons afloat with a lack of funding. Unfortunately, this cannot be a long-term solution for the truck series.
Similar to Major League Baseball, drivers and teams need to take the initiative to promote themselves. Whether large or small, there are sponsors who would love to get their names out there and have it planted on a truck that may win a race or have a strong run inside the top 10.
With a handful of similar blue and yellow schemes on the 1.5-mile Vegas oval, drivers and spotters will have their hands full trying to focus on which Camping World truck is whose. It’s safe to say that Friday will be one of the more unique experiences in recent NASCAR memory.
The Bucked Up 200 is scheduled for Friday at 9:00 p.m. EST on Fox Sports 1.